Clay vs Apollo.io
Side-by-side, using only facts verified on each official site (2026-11-05). Rankings are never paid; some links are affiliate links.
 Clay |  Apollo.io | |
|---|---|---|
| What it does | Infrastructure to get any data, run agentic workflows, and launch GTM plays. | Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion. |
| Category | Sales & marketing agents | Sales & marketing agents |
| Pricing (as stated) | See official pricing → | See official pricing → |
| Free plan | Yes | Yes |
| Open source | No | No |
| Verified | 2026-11-05 | 2026-11-05 |
| Details | Clay listing → | Apollo.io listing → |
| Website | Visit Clay ↗ | Visit Apollo.io ↗ |
Which should you pick?
Pick Clay if…
No verified differentiator on price, free plan or licence — compare features on the vendor sites.
Pick Apollo.io if…
No verified differentiator on price, free plan or licence — compare features on the vendor sites.
Our take on Clay
Based on the official site, docs and public info checked 2026-10-26 — not hands-on testing.
A GTM data and workflow platform: waterfall enrichment across 150+ data providers plus Claygent, its AI web-research agent.
Pros
- Free plan with unlimited seats and tables, waterfalls and Claygent (500 actions + 100 data credits/mo)
- Bring your own API keys to skip data-credit costs
- No charge when an enrichment returns no result
Cons / watch-outs
- Two usage meters (Actions and Data Credits) make cost forecasting harder
- CRM integrations and HTTP API need the Growth plan
- Free plan caps tables at 200 rows and excludes phone enrichment
Who it's for
Growth, RevOps and outbound teams building enrichment and prospecting workflows.Pricing notes
Free · Launch from about $167-185/mo · Growth from about $446-495/mo (figures vary between the plan cards and FAQ; annual saves 10%) · Enterprise custom. 14-day trial.Sources: www.clay.com/pricing. Prices change; confirm on the vendor site.
Both are listed under Sales & marketing agents. Prices change — confirm on the vendor sites.